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Numerical cognition

Do we learn that odd numbers 'go with' a colour without noticing?

Retter TL, Schiltz C · Journal of cognition · 2025

Open access · cc by · source: Europe PMC

When even and odd (or small and large) digits usually appeared in particular colours, people doing a simple colour task learned these category-colour links, mostly without realising it.

Study at a glance

Design
Human experiment — Colour-naming task with high-probability (about 10:1) number-colour pairings organised by parity or magnitude (category-level group) or arbitrarily (item-level group); congruent vs rare incongruent trials compared, plus an explicit association report with novel two-digit numbers.
N
N=54 · 54 adults analysed (56 tested, 2 excluded for low accuracy), split evenly between category-level and item-level versions; each did both parity and magnitude sections. Only the first 36 answered the awareness questionnaire.
Population
Young adults (18-30) from the University of Luxembourg community, without synaesthesia or dyscalculia
Outcome
Accuracy and response time on congruent vs incongruent colour trials; accuracy of explicitly choosing the associated colour for novel two-digit numbers

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Key findings

At the category level, accuracy dropped by about 3% on unusual-colour trials for parity and by about 1.3% (with about 9 ms slower responses) for magnitude, whereas the item-level version showed no significant effects. For parity, the congruency effect was significantly larger in the category-level than the item-level group, but for magnitude this interaction was not significant. In the explicit report with new two-digit numbers, category-level participants chose the matching colour above chance (about 63% for parity, 55% for magnitude) while item-level participants were at chance, and very few reported noticing the parity or magnitude rule.

Methodology

Participants pressed a key for the ink colour of digits 2-9 and were not told that each digit usually appeared in one colour. In the category-level version, colour tracked a number concept (even digits mostly blue and odd mostly yellow; small digits mostly green and large mostly red); in the item-level version, the same digits had equally consistent colours but with no conceptual pattern. Learning was measured as worse performance on the rare trials where a digit appeared in its unusual colour, followed by a task asking which colour went with new two-digit numbers, answered with the other hand and different keys.

Limitations

The effects are small (a few percent in accuracy, a few milliseconds in speed) and the authors say they need replication. Support for automatic magnitude processing is limited because the category-vs-item interaction was not significant for magnitude, and the item-level version was harder to learn (eight separate pairings vs two category rules), so it is not a perfectly matched control. Awareness was only probed in the first 36 participants with open questions, which may miss partial awareness, and the colours were vivid, prototypical ones that may be especially easy to associate.

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